If you have read JP Schoeffel's "Silo Report", you already know what "Silo" and "LSI - Latent Semantic Indexing" are.

If you have not read this great report, here are the definitions:

"Silo Structure"

A silo is a group of web pages with content that strengthens (rather than hurts) your theme relevance.

These silos are linked together in a linear way to reinforce the theme.

Simply and quickly explained, a "Silo Structured Site" is a site where each category is connected to a main page. For example, if your niche subject is "car", you will create several different categories such as: buy used car, car rental, car dealers, cars auctions, cars accessories, electric cars, hybrid cars, etc.

Each one of these categories will be a complete site (people who look for "car auction" will never type "car rental" in any search engine; so, the importance of having a complete site for each keyword). And each one of these sites will be connected to a main page which will contain the list of the sites related to your niche subject "car" and to which you will be able to add the product that you sell, your opt-in form, etc.

"LSI - Latent Semantic Indexing"

Latent semantic indexing, is a Google driven creation that's meant to better gauge the content of a web page in relation to the entire site to discover the overall theme. It is a more sophisticated measure of what sites and their pages are all about.

The history behind latent semantic indexing is rather interesting. Google's current ranking system, which relies on incoming links (or votes) and keywords to scan pages for relevancy when surfers do searches has been known for penalizing perfectly good sites.

Latent semantic indexing is meant to scan the overall theme of a site, so as not to penalize those sites that have fresh, relevant and good content even if they do happen to pop up over night.

This new focus puts an emphasis on quality and freshness of content to help sites gain higher ranking position. In essence, latent semantic indexing is meant to give a searcher the best possible site to meet their needs based on relevant keywords and comprehensive coverage and not just incoming links.

This system basically presents a more fair way to give search engine users the pages they really want. It does what Google has always tried to do – provide higher quality, more relevant results.

What all of this means to web publishers is that those who have done and continue to do their jobs correctly will have a better chance of shining with latent semantic indexing. Those who keyword stuff, create nonsensical content and spend a lot of time using link farms likely will not.

The key to getting ahead in the new age of Google search falls on quality. Sites that provide useful and relevant information in regard to their content will be likely to do better on searches. Those that cut corners could find themselves at the bottom of the search totem pole.

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